Folha de Cratará
for Cangaço Novo
by Prime Video

To promote Prime Video new show, "Cangaço Novo", we created a fictional newspaper that expanded the universe of the series to show all the action, violence and tension that exists, but without giving away any spoilers. Including just a few easter eggs that are possible to identify watching the show.

THE NEWSPAPER —————-

We crafted 52 pages with several articles about crime, finance, politics, gossip, interviews, classifieds, opinions, obituaries and even local business ads. Bringing the city to life and giving the audience more context of the story.

SEE THE FULL VERSION BELOW (PORTUGUESE ONLY, SORRY).

Production by
Joint

Photos by
DRVNK

©️ 2023 WIEDEN+KENNEDY SÃO PAULO

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