The Golden
Year Manga
Nike + Corinthians
To celebrate the 10th anniversary of the FIFA Club World Cup championship in Japan, Nike launched a commemorative jersey. To promote it, we paid homage to the fans by creating a manga and a exhibition portraying the most exciting moments of the title.
THE EXHIBITION ————-
The manga and the new jersey were presented to the public in an exhibition that came all the way from Japan in a container. Inside, you could see the new jersey, tickets from the final, the captain's armband and the trophy itself.
SOCIAL ——————
Fans could track the container's arrival through social media.
VISUAL ID ——————
The illustrations permeated the identity of the whole campaign. We arranged the elements in an adaptable grid that kept visual consistency throughout different formats.
PRESS KIT ——————
Sent to journalist, influencers and fans.
